When we work together, we are likely to experience behavioural differences. These might at times surprise us, irritate us or pose a problem because they appear to be incompatible with our expectations. In all of these cases it is helpful to consider that culture and behaviour are linked, and that learning which behaviour is perceived to be appropriate or inappropriate is part of our lifelong socialisation process. Developing an awareness of our own cultural orientation and how this influences our behaviour is therefore a good starting point when we are confronted with different behavioural patterns. At the same time, we need to acknowledge that our behaviour as well as the behaviour of others is not only influenced by cultures, but also by personality and context.
Personal cultural identity profiles are helpful when we meet others for the first time as they provide indications of commonalities and differences. They are like maps with varying degrees of detail, which not only raise awareness but can also be used for bridging and thus developing common ground.